The Power of Personalisation

There is a lot of power in getting super specific about who you help and how you help them.

The more specific you are, the more your prospect resonates with you, feeling you’re talking straight to them

Even though your message is the identical message you send to hundreds of other people.

This is the power of good copywriting and sales.

Making people feel that you know them and can help them quite specifically.

The higher your deal size, the MORE specific and personalized you need to get.

Like hyper-personalized.

This comes down to individually tailored emails or even handwritten cards, thoughtful gifts, and experiences.

How is this possible though when doing cold outreach?

Even 2-3 lines of personalized comments and compliments - can increase the reply rate of cold emails and cold LinkedIn messages by something like 30-60%.

That’s incredible !!

When considering a deal size in excess of $10k per month [$100k + year] or higher, then securing the initial conversation is MUCH more about quality over quantity.

Slowing down and sending personalized messages to prospects leads to a greater reply rate and more qualified booked calls.

If you’re interested in chatting about how a VA can research and write personalized lines for your outreach campaigns on LinkedIn and email - comment below or message me for more information.

The Power of Personalisation | Jen Bishop consulting and lead generation agency london

Three Steps To LinkedIn Success

When generating leads on LinkedIn it can feel like nothing works.

Posting content doesn’t work.

Sending lots of connection requests doesn’t work.

InMails don’t work.

It can be daunting and frustrating because you might see other people winning large contracts via LinkedIn and wonder what they have that you do not.

Success on LinkedIn comes down to a few simple steps.

First, nail your ideal client persona.

This doesn’t mean you help small businesses in the e-commerce niche.

This means you can identify a range of quite specific characteristics of your ideal client which qualify them to get great results with you.

The size of the company, their current position in revenue or their number of clients, their current activity, and current efforts to solve their problems, as well as their desired destination and goal in quite specific terms.

If you can say that you help e-commerce business owners who are currently turning over $30k months and have a team between 2-5 employees, and are currently getting clients through paid ads but are not yet maximizing SEO strategies for generating clients and who would like to double their revenue in the next 6 months - this means you have a much more specific client persona.

This level of detail means you can use this to create a narrative, content, messaging, and script so that outreach and all your marketing and sales efforts make sense to the prospect when you interact with them.

It means they can SEE how you work, it will make sense and they know the kind of outcomes that they can get with you eg. go from $30k to $60k months in several months with SEO strategies.

Too many consultants and business owners struggle with lead generation without re-evaluating whether they are targeting the right people with the right message in the first place.

Second, add your ideal client and build your network.

Once you know who you are targeting, LinkedIn allows you to search with quite high precision more of these types of people and add up to 100 per week.

When you share content on LinkedIn you want the right people to see it.

Also, you now have a rich network of exactly the type of people who are likely to benefit from what you have to offer.

Interact positively with them and by this I mean - read their content, like and comment on their posts, message them to say “hi” and offer them free value in the form of your eBooks, training, or guides.

By building goodwill you will create conversations that surprise you with their depth and openness.

People want to find solutions for their problems and you are well-positioned to help them out.

It’s just networking 101 really.

Third, initiate conversations.

By this, I mean directly messaging your network with offers of value in such a way that is personalized and nuanced to their unique needs.

Take some time to connect to them and who they are.

Next, offer some value in terms of training, strategy, diagnostics or reports that create the desired result you are an expert at creating.

If they say no, then they are saying no to free value, rather than to a sales pitch.

If they say yes, often it’s because your approach has been genuine, relevant, and value-laden.

Combine these three strategies with a well-optimized LinkedIn page and a solid follow-up sequence and you have the beginnings of some massive LinkedIn success.

Three Steps To LinkedIn Success | Jen Bishop consulting and lead generation agency london

People Want To Buy

An old adage goes: “People love to buy, but they don’t love to be sold”.

Indeed. When we are sad, it’s common to go shopping and spend money.

It’s called “Retail therapy”.

Instead of doing the hard work of building a business, we find it easier to invest in another course, another gadget, another book or conference, or another software or tool.

Often, our self-care is often equated with a luxury holiday, some nice clothes, an expensive meal out.

Buying is a very human process.

It is psychological and emotional.

We choose by emotion and justify on logic.

When selling to others, understanding this process helps a lot.

First, realised that we cannot create desire, we can only tap into and channel the desire that is already there.

The buying process is designed to connect with people’s feelings - their feeling of current struggle and challenge.

And their feeling of desire for a solution and future outcome.

Since we know that people want to buy, our job is to help them buy.

And to not make them feel sold.

If we can help others see what is holding them back from achieving their desire, and see that it is simply a lack of know-how or a lack of a proven system.

And if we can help them see that we have this know-how and this proven system, now we have a prospect poised to buy.

Good copy and good sales strategy, help people to dream about what they want and to see their desired future within arms reach.

It helps them to buy.

People Want To Buy | Jen Bishop consulting best lead generation agency