Recently google updated settings which mean email deliverability has plummeted affecting the open and reply rates of many campaigns.

My team has been looking into the updates and researching in forums how other cold email providers are handling the situation.

If you are sending cold emails with any frequency here are some tips to help you out:

1) Sign up for 10-15 newsletters. Making sure you are receiving emails as well as sending them, increases your domain authority and helps in maintaining the email warmup. Once you sign up for newsletters, you would also have to manually verify inside your email.

2) If you have a new email, gradually increase the sending limits, starting from 6 a week and gradually increasing by 5-8 a day (every week). Please try keeping the sending limits to less than 50 at all times (even when email is warmed up or the account is old). Under each google workspace only hosts one domain but on each you can have 2-3 email inboxes.

3) Please set up your - DKIM, SPF and DMARC. It is very important. If you bought domains from google, you just need to set up DMARC. If you need help with this process just reply to this email and we can help you out.

4) If you are thinking of using Zoho or Outlook emails, we tried both, and we can tell they are not worth it. These senders increase the chances of landing in spam, and have poor deliverability. Starting a new domain in outlook is a messy process. Google Workspace is by far the best.

5) Small things matter, like you, should have a profile picture on your emails, include as little urls as possible. Do not include videos and pictures in the first email, nor attachments unless there is a reply.

6) Please validate your emails before sending them. There are many email validation tools. We use Neverbounce and we recommend sending to only those whose email deliverability is 100%.

6) Have random daily sending limits if possible. Someday 50, someday 46, keep that variability.

8) Personalize your emails as much as possible, including adding company names, job titles etc. in the email.

9) Avoid Spam words, which google is most likely to send in spam folders. You can use a tool such as to check your email copy.

10) Try sending manually if possible to see if this improves campaign results. Manual sending limits the ability to check open rates however if you include links in your second and third emails such as or Loom links, the click rates can be tracked helping you monitor your campaign success. Of course positive reply rates are a good success metric as well.

11) Test your email subject line and email body copy for improved results.

If you would like help with your email campaigns or would like to outsource your cold email marketing altogether we now offer a fully done for you service.

This includes data research, data validation, warming up new inboxes, composing email campaigns, sending and replying to emails, ensuring deliverability and booking calls in to your diary.

Please simply comment below to discuss how we could help you start booking 5-40 monthly appointments using cold email.

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Growing a business has to be one of the most intense personal development journeys possible.

It’s a boot camp of lessons to rival elite sport or military training

It tests emotional resilience, humility, realism, creative problem solving, human insight and empathy, boundaries, assertiveness, discipline, organization, reading others’ [and avoiding] bull**** and just developing plain grit.

Here is a list of things I have learned recently that wish my younger self knew:

𝐃𝐨𝐧’𝐭 𝐰𝐚𝐢𝐭 𝐟𝐨𝐫 𝐚𝐩𝐩𝐫𝐨𝐯𝐚𝐥.

I was someone that wanted [and needed] people to tell me I was on the right track.

To encourage me and affirm my decisions.

I needed parents and teachers to tell me well-done and to encourage me if I faltered.

I was also very dreamy and had lofty, unrealistic ambitions.

When people laughed at my dreams I halted progress.

When people urged me to take a break and not try too hard or stress myself out, I withdrew slightly.

Or if they simply told me matter of factly I was okay but not great at what I was doing.

I’d get crushed and shut down.

What I wish I could tell my younger self is to go forward and try out creative and entrepreneurial endeavours even if you’re terrible at them to start with.

Because what I learned by trying would be SO TRANSFORMATIVE to who I was.

I want to tell my younger self and you will always have those who doubt you, question your plans and urge you to settle down and not try too much.

Do it anyway.

𝐃𝐨𝐧’𝐭 𝐰𝐚𝐢𝐭 𝐟𝐨𝐫 𝐩𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧.

Related to the first point, I was someone who saw achievement as granted to me through various gateways such as being accepted into a course or program.

Or being invited to step up to a level of leadership or be included in the inner circle of the elite.

If I didn’t get into the course the first time I saw it as a sign it was not for me.

If I was not included in the circle of the elite it was confirmation I was not worthy.

What I want to tell my younger self is these pathways are only some of the pathways possible.

You can try again later.

Or not even try that path again. The world is wide and mysterious and there are many roads that lead to Rome if you want to get there.

It’s the ones who passionately DO THE WORK and don’t give up who emerge victorious.

𝐃𝐨𝐧’𝐭 𝐰𝐚𝐢𝐭 𝐟𝐨𝐫 𝐡𝐞𝐥𝐩

I wanted mentors, guides, peers or collaborators to help me navigate my journey forward.

If there was no one in my small circle who was remotely interested in my dreams, I took it as confirmation that my dreams were invalid.

We all need help but it’s a mistake to WAIT for help.

I want to tell my younger self to keep looking for help, keep reaching out relentlessly for the help I needed.

Move cities, states and countries to get in the way of people doing what I wanted to do and who would willingly show me the way.

𝐃𝐨𝐧’𝐭 𝐰𝐚𝐢𝐭 𝐭𝐨 𝐚𝐫𝐫𝐢𝐯𝐞.

It’s a trap to think “I’m too young” - I need to finish school, finish college or university, get the relationships, get married, have kids, buy the house, save the money or be financially independent……..before I start.

It’s a mistake to wait to arrive - whatever the benchmark of arrival is.

If you’re just starting out, embrace the status of beginner.

Follow those who are just ahead and help those who are just behind.

Get going and build the discipline, resilience, humility, realism, creative problem solving, and every other thing that will be required in the journey ahead.

Learn to handle disapproval, criticism, rejection, disappointments, failures.

How many “overnight successes” have been 10 years in the making.

Start now.

Don’t give up.

Don’t wait.

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  • jen0262

Gary V has a book titled “Jab, Jab, Jab, Right Hook”

The premise of which is to give your audience and community so much value, that when you ask for a sale, people will actually feel guilty for not supporting you, because you've helped them so much.

That's what the title means – give, give, give, and then ask.

Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation.

And the right hook is the ask: it’s when you go in for the sale, ask for a like or subscribe, ask for a donation.

Putting out great content, whatever your jab is, doesn't entitle you to land the right hook.

It just allows you to have the audacity to ask.

The key to being a strong entrepreneur or executive is to understand that patience is extremely important.

Sometimes the right hook doesn’t land,

Don’t jab for three months and panic.

To land the right hook, you need to understand your audience really well.

And that’s what jabs are for; for getting the information you need to understand your consumer.

Sharing content and providing value helps you explore the pain points of your target audience which in turn sharpens your messaging, targeting and ultimately your solution [which is worth a lot of money]

Don’t be afraid of giving away free value to your audience because of the principle of jab, jab, jab, right hook.

Your audience will need your complete solution and the accountability and guidance that you provide delivering it.

Moreover, by offering so much free value you have earned the right to give the right hook.

If you’ve provided value, given them great content, done everything you can to make the journey as smooth as possible, I can promise you you have that much better of a chance of making the sale and getting that customer.

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