If you are busy generating leads for your consulting business using LinkedIn and cold email you will quickly learn ..... it's time consuming.

There is prospect research, list building, email validation, adding contacts on LinkedIn, sending messages, replying to messages, following up prospects.

Not to mention testing different messages to different decision makers to get the best results.

It's natural to think of adding team members who can handle these tasks - whether it's a marketing or sales representative or a virtual assistant.

Growing your team can massively save you time as the CEO and founder to outsource repetitive work to an assistant

However, hiring a team member is no mean feat.

How do you know who is a quality candidate?

How do you manage a team remotely if they are virtually working?

What if you train and invest in them and they leave, then you have to start again from scratch?

What if they just drain your time with questions or deliver work that is sub-par?

Because of these challenges facing consultants and B2B agencies, we have launched a done-for-you service where WE MANAGE YOUR outreach for you.

We have qualified team members who can deliver very specific tasks such as B2B prospect research, data validation, and campaign preparation,

We have standard operating procedures [SOPs] which enable them to send and reply to emails and LinkedIn messages, booking calls in your diary each week.

As part of our service, we handle everything about your campaigns up until a booked call.

We provide tracking, reports and KPIs

We work with you on campaign strategy, scripts and targets so you can have fully visibility on the campaign progress

It also allows you to be fully hands free and focus on handling clients, taking sales calls and growing your business.

If you are interested in a fully done-for-you service for B2B cold outreach using LinkedIn and cold email then DM me below and we can have a conversation.

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  • jen0262

I used to get stressed if prospects took their time to get back to me.

Or if a potential client ghosted me

Or said ‘yes’ and then didn’t pay or show up to further calls.

I used to anticipate rejection if a prospect cancelled a call with me even before reading why they had to cancel.

I actually emailed a few clients a good bye message only to learn that I had assumed too much.

And invariably the sale didn’t go ahead.

I used to get so stressed if people I was sure would say yes, ended with a no.

So much energy and attention, expectation, and attachment were tied to the YES.

Then I discovered tracking.

I recorded each prospect in a pipeline from "interested", to "not now maybe later", to "call completed no sale", "sale declined", then "sale closed", "not qualified", "no show", and "opted in for free training".

Each record showed me how many people were in my pipeline and the dollar value of their potential deals.

I could see MULTIPLE proposals and conversations at a glance.

I saw the big picture value of my pipeline - conversations, dollars, stages.

If one lead said no or disappeared, I had 10 more to follow up.

I could see that follow up included several touch points - not just one or two.

This slowed down my assumptions.

Cleared my head of the anticipation of rejection.

I allowed prospects to take their time to reply before assuming and sending a damaging goodbye email.

It allowed me to settle into a patient follow up process for leads who were interested.

If you are interested in improving your tracking, simply comment below for a copy of my tracking tool.

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  • jen0262

When it comes to business development, lead generation and sales - many people are afraid.

It’s awkward to feel spammy or pitchy when reaching lots of people.

It’s hard to hear “No” when offers are made.

It’s confusing if someone says “Yes” and you don’t feel quite ready.

It’s easier to focus on what you do best and wish someone else would handle the outreach and sales.

However, securing regular conversations and sales leads is the lifeblood of any business.

Without it, very good businesses die.

Most consultants and service providers who are responsible for their own business pipeline have to face the difficult reality.

Sell or die.

I always tell B2B consultants and service providers - action beats fear.

Setting a daily target to reach 20 people is far better than once a month trying to send 400 messages.

Target the RIGHT people of course.

Tailor your message so it’s about THEM [not you] and offer genuine VALUE.

Follow up with MORE VALUE.

Manage your expectations and track ratios and KPIs to ensure you are on target.

If you send 100 messages per week, 20 per day.

Expect a 3-% positive reply rate.

That’s 3 to 4 leads each week for every 100 cold messages.

Depending on your sales closing rate that’s one new client each week.

Want more ? Increase your outreach.

Want less, simply decrease.

Accept NO in the course of life [And thank them for taking the time to reply]

Analysis paralysis will kill a good business.

Wanting someone else to bring in leads or waiting for referrals will limit cash flow considerably.

However, regular cold outreach [ACTION] with trump fear any day.

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