There are several key steps required to use LinkedIn effectively and efficiently to fill up your pipeline with conversations and proposals:
Step One: Optimise our profile so that within 60 seconds people can quickly assess our relevance and authority worth connecting with and engaging in a conversation.
Step Two: Target the right people so are filling our network with quality leads who are ready to buy
Step Three: Craft the right outreach message to connect with and welcome new leads so that we can secure the first conversation of a relationship that can turn into new business.
Note - this does NOT entail cold pitching.
Step Four: Share the right content on LinkedIn to raise our authority, relevancy, and distinctiveness to our network and improve awareness and trust.
Step Five: Make direct offers of value up front in such a way that the barrier to entry is low [it's free] but the prospect receives immediate help solving a painful problem. This opens the door for a deeper conversation about how your services can solve the problem for the company.
I have filmed a 20 min training on exactly how you can follow these steps to fill up your pipeline with new business every month.
Check out the video training here on YouTube.
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