Getting The Offer Right
Updated: Sep 21, 2022
I know a consultant on Facebook who charges $7k for one month just to focus on helping people to articulate their offers.
That's four x 1hr meetings plus some homework for the client, for $7,000 USD.
I know consultants who charge $100k to build a funnel for a business - that’s landing pages, a video sales letter, and web copy.
We are not talking about an extensive app that requires a team of developers' time.
Just the messaging around the offer is presented in beautiful video and landing page format.
Why does offer messaging alone attract such premium fees?
Because EVERYTHING else about the success of lead generation, marketing, sales qualification, sales closing, and ultimately revenue hangs on the clarity and power of an offer.
A clearly articulated offer will determine:
WHO do you reach out to. The more specific you are the better.
Thus, WHO exclude
WHAT is their defined starting point and WHAT other criteria make them uniquely qualified to get the best results with your intervention
WHAT results do you get for this certain client and through WHAT sequence of actions?
HOW your unique solution can help them achieve their goals and in WHAT steps
HOW you are different from other offers in the market
A clearly definition offer will also determine:
WHAT channel you reach them on.
HOW you qualify them for the sale based on all the above criteria
The BRAND experience of clients who work with you.
While simple enough in theory, nailing your offer message is not an EASY process.
It requires excluding a bunch of potential clients and a bunch of great services.
It requires testing your assumptions and iterating your offer in multiple stages to get to the point where you’re consistently getting the outstanding results you promise your clients
It requires you knowing exactly what you're uniquely good at doing for clients and focusing on that
Capturing that value clearly in text and video and sequencing it in such a way that your prospect is led by the hand to the point of decision is the next step.
The magic of sales and the magic of a great offer. comes down to this clarity.
And THIS Is worth thousands even hundreds of thousands of dollars !!
Do you have a clear offer?
In my 12 week B2B High Ticket Bootcamp we spend a significant amount of time nailing your offer before launching any outbound campaigns
Getting your offer right alone is worth the price of the program ALONE, not to mention the other key components which:
Creating lists of your ideal client using LinkedIn and email databases
Researching and personalising outreach messages and validating emails
Scripting your outreach messages and replies for maximum engagement
Setting up and launching your outbound campaigns across LinkedIn and email
Creating follow up processes and systems for your pipeline as it fills with leads
Hiring and appointing virtual assistants to help with this process and scale
For most B2B consultants, one client alone is worth $5k - $10k and to start to bring in a new client a month [at the very minimum] across a 12 month period is at LEAST a $60k - $120k boost in revenue.
If your clients are closer to $20k - $100k what would one new client a quarter look like? That’s at least a $80k - $400k boost in revenue.
Every year recurring.
You can see why $7k on an offer message workshop or $100k on a funnel and landing page is worth it for many businesses.
Get the basics right and the leads will be converted to regular revenue.
You will in no time pay back the investment to get it right and continue to reap the dividends.
If you’d like to start getting new B2B clients from LinkedIn and email please comment below and we can set up a chat.