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  • Jennifer Bishop

How To Improve The Deliverability of Your Cold Email

Recently google updated settings which mean email deliverability has plummeted affecting the open and reply rates of many campaigns.


My team has been looking into the updates and researching in forums how other cold email providers are handling the situation.


If you are sending cold emails with any frequency here are some tips to help you out:


1) Sign up for 10-15 newsletters. Making sure you are receiving emails as well as sending them, increases your domain authority and helps in maintaining the email warmup. Once you sign up for newsletters, you would also have to manually verify inside your email.


2) If you have a new email, gradually increase the sending limits, starting from 6 a week and gradually increasing by 5-8 a day (every week). Please try keeping the sending limits to less than 50 at all times (even when email is warmed up or the account is old). Under each google workspace only hosts one domain but on each you can have 2-3 email inboxes.


3) Please set up your - DKIM, SPF and DMARC. It is very important. If you bought domains from google, you just need to set up DMARC. If you need help with this process just reply to this email and we can help you out.


4) If you are thinking of using Zoho or Outlook emails, we tried both, and we can tell they are not worth it. These senders increase the chances of landing in spam, and have poor deliverability. Starting a new domain in outlook is a messy process. Google Workspace is by far the best.


5) Small things matter, like you, should have a profile picture on your emails, include as little urls as possible. Do not include videos and pictures in the first email, nor attachments unless there is a reply.


6) Please validate your emails before sending them. There are many email validation tools. We use Neverbounce and we recommend sending to only those whose email deliverability is 100%.


6) Have random daily sending limits if possible. Someday 50, someday 46, keep that variability.


8) Personalize your emails as much as possible, including adding company names, job titles etc. in the email.


9) Avoid Spam words, which google is most likely to send in spam folders. You can use a tool such as https://mailmeteor.com/spam-checker to check your email copy.


10) Try sending manually if possible to see if this improves campaign results. Manual sending limits the ability to check open rates however if you include links in your second and third emails such as Bit.ly or Loom links, the click rates can be tracked helping you monitor your campaign success. Of course positive reply rates are a good success metric as well.


11) Test your email subject line and email body copy for improved results.


If you would like help with your email campaigns or would like to outsource your cold email marketing altogether we now offer a fully done for you service.


This includes data research, data validation, warming up new inboxes, composing email campaigns, sending and replying to emails, ensuring deliverability and booking calls in to your diary.


Please simply comment below to discuss how we could help you start booking 5-40 monthly appointments using cold email.





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