Jab, Jab, Jab, Right Hook!
Gary V has a book titled “Jab, Jab, Jab, Right Hook”
The premise of which is to give your audience and community so much value, that when you ask for a sale, people will actually feel guilty for not supporting you, because you've helped them so much.
That's what the title means – give, give, give, and then ask.
Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation.
And the right hook is the ask: it’s when you go in for the sale, ask for a like or subscribe, ask for a donation.
Putting out great content, whatever your jab is, doesn't entitle you to land the right hook.
It just allows you to have the audacity to ask.
The key to being a strong entrepreneur or executive is to understand that patience is extremely important.
Sometimes the right hook doesn’t land,
Don’t jab for three months and panic.
To land the right hook, you need to understand your audience really well.
And that’s what jabs are for; for getting the information you need to understand your consumer.
Sharing content and providing value helps you explore the pain points of your target audience which in turn sharpens your messaging, targeting and ultimately your solution [which is worth a lot of money]
Don’t be afraid of giving away free value to your audience because of the principle of jab, jab, jab, right hook.
Your audience will need your complete solution and the accountability and guidance that you provide delivering it.
Moreover, by offering so much free value you have earned the right to give the right hook.
If you’ve provided value, given them great content, done everything you can to make the journey as smooth as possible, I can promise you you have that much better of a chance of making the sale and getting that customer.