Sales Is Your Business
Learning to be good at sales is not simply about learning a call framework or sales script, getting good at objection handling, and/or close techniques.
Sales is crafting your offer.
Sales is crafting all your content and copy, sales letters, and videos.
Sales is crafting your outreach messages and follow-up messages.
Sales is setting appointments and qualifying leads.
Sales is conducting a sales call/ messenger chat and closing.
Sales in delivering your service and creating great results.
Sales is nurturing your community both paid and unpaid.
Sales is creating delighted customers who want to refer you to others and to buy again at a higher tier.
Sales is an end-to-end process and every step builds to the next.
If you don't have a great offer, you don't have great copy, you don't get qualified leads, you struggle to close, you struggle to create great results, and never get recurring clients.
Sales IS your business.