The answer is BOTH, however, there your PERSONAL profile is where the connection, messaging, invitation, and relationship building will occur.
LinkedIn is after all a social media, networking site. USE IT!!
Business Profile
Runs ads
Lists employees, and decision-makers and gives facts about the company
Shares company posts
Shares information about hiring and new roles
Back up and credibility behind your personal profile
Personal profile
Connects with leads
Shares own content with disruptive insights - text and video
Builds relationships with a network
Builds own authority as a thought leader
Demonstrates your unique distinctive experience and role within your team
Chats via DMs and send warm invitations
Hosts events, roundtables, masterclasses
Can conduct market research, polls, surveys
Lists recommendations and testimonials from happy clients
Found by skills, # hashtags, content, events, groups,
Networks, networks, networks
If you do not have an optimized LinkedIn profile then comment below for strategic consultation on how you can generate more leads using LinkedIn.
