The Reason You Are Not Getting Clients Is Possibly Not What You Think It Is
Most people are looking for more clients and the next lead generation strategy or idea.
How to use LinkedIn to get new clients
How to use cold email outreach effectively
How to land clients via organic Facebook methods
How to get clients on Instagram, or YouTube
When your networking, lead generation or outreach methods are not working well and clients are not converting, it’s very rarely a traffic or lead source problem. A new platform or channel won’t solve the problem. If you have low conversion to your service, you have an offer- message problem. You need to ask yourself -
Are you solving a business related problem?
Are you solving a big enough challenge or pain?
Are you solving the RIGHT problem that a business wants to solve right now?
Are you being specific about how you help a company?
Are you able to create tangible results?
I spoke to a strategy consultancy recently who run day workshops for companies at $1500. They are finding that very few companies are signing up currently and wanted me to advise them how to use LinkedIn to get more leads. However, their one day workshop is not able to produce tangible results for a company because participants who attend the workshop have to go away and implement the findings of the workshop over 3, 6 or 12 months. The consulting company are not able to measure any results in terms of their influence or input because results occurred so long after the workshop ends. As a result the one day workshop is not providing massive value. It is not solving the problem the company needs solving. I suggested to them that they needed to create a series of workshops and reporting to track implementation milestones of any strategy created. One day has to become a package of workshops to ensure momentum and deliverability of objectives and to really see tangible business change. This will cost more than a one day workshop but will deliver results in a tangible way for a company. And it’s results that companies care about, not the methods, the price or the time frame particularly. Focus on results and solving difficult problems, create happy clients, then focus on traffic sources to fill up your funnel. If you need help making sure your offer-message is resonating with your audience then check out my free training on this topic here: To your success Jen