Want clients queuing to work with you?
Filling up your pipeline with high ticket clients is as simple as knowing the different types of leads to target and how:
Hot
Warm
Cold
Each of these types require slightly different information to move them towards spending money with you. 𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 𝐚𝐫𝐞 𝐬𝐮𝐩𝐞𝐫 𝐡𝐨𝐭. These are usually your email list and people who know you well and know your offer. A hot prospect is aware of your name and your product and has realised that it can satisfy this desire. You can speak to your hot leads in terms of your product and process and they understand what you mean because they know how it links to results they want. If they have not bought from you already, they might in future and are just biding their time until they're ready to invest. 𝐓𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 𝐚𝐫𝐞 𝐰𝐚𝐫𝐦. They are usually your Facebook or LinkedIn connections or social media followers. A warm lead is someone who is looking for a solution to a problem but they don’t know as much about you or details about your process yet.. You must speak to your warm leads in terms of their desire, results, outcomes, benefits and impacts, not your product. This messaging will encourage them to move towards you to find out more about you and potentially invest. 𝐓𝐡𝐞 𝐭𝐡𝐢𝐫𝐝 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 𝐚𝐫𝐞 𝐜𝐨𝐥𝐝. Cold leads are of course everybody else in the world who matches your ideal client avatar in terms of demographics, for a company that is location, size, industry and so on. A cold lead is a decision maker who is not really aware of what they are seeking in terms of a solution but they have a defined problem. They may not even realise that there’s a solution out there that will help them but they know they have a problem and it is painful. You must speak [or write copy] to your cold leads in terms of their pressing challenge and pains and crystalise this into a specific need. This will engage them to find out more and begin to see how not only there might be a solution to this problem that fulfils a desire, but also how your solution can bridge that gap. The best thing is: The cold market is usually the largest. 𝐈𝐟 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐦, 𝐭𝐡𝐚𝐭’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐛𝐫𝐞𝐚𝐤 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐁𝐈𝐆 𝐬𝐚𝐥𝐞𝐬. Of course it’s important to nurture leads at every stage of your funnel - hot, warm and cold leads however it’s cold outreach that taps into the BLUE OCEAN of big sales. Filling your pipeline with leads who:
have a painful problem you can solve,
are aware there is a solution out there that can help them,
are aware that your solution can create their desired results,
trust that your solution will get them results in a defined time frame
This is the secret sauce to filling your calendar with high ticket business clients!! If you want a strategy to reach out to cold leads and bring them into your pipeline get in touch. 𝐓𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐛𝐢𝐠 𝐬𝐚𝐥𝐞𝐬 𝐚𝐰𝐚𝐢𝐭𝐬 𝐲𝐨𝐮.
