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The Secret To Big Sales

Updated: Oct 1

Want clients queuing to work with you?


Filling up your pipeline with high ticket clients is as simple as knowing the different types of leads to target and how: ⁣


  • Hot⁣

  • Warm⁣

  • Cold ⁣

Each of these types require slightly different information to move them towards spending money with you. ⁣ ⁣ 𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 𝐚𝐫𝐞 𝐬𝐮𝐩𝐞𝐫 𝐡𝐨𝐭. ⁣ ⁣ These are usually your email list and people who know you well and know your offer. ⁣ ⁣ A hot prospect is aware of your name and your product and has realised that it can satisfy this desire. ⁣ ⁣ You can speak to your hot leads in terms of your product and process and they understand what you mean because they know how it links to results they want.⁣ ⁣ If they have not bought from you already, they might in future and are just biding their time until they're ready to invest. ⁣ ⁣ 𝐓𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 𝐚𝐫𝐞 𝐰𝐚𝐫𝐦. ⁣ ⁣ They are usually your Facebook or LinkedIn connections or social media followers. ⁣ ⁣ A warm lead is someone who is looking for a solution to a problem but they don’t know as much about you or details about your process yet.. ⁣ ⁣ You must speak to your warm leads in terms of their desire, results, outcomes, benefits and impacts, not your product. ⁣ ⁣ This messaging will encourage them to move towards you to find out more about you and potentially invest. ⁣ ⁣ ⁣ 𝐓𝐡𝐞 𝐭𝐡𝐢𝐫𝐝 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 𝐚𝐫𝐞 𝐜𝐨𝐥𝐝. ⁣ ⁣ Cold leads are of course everybody else in the world who matches your ideal client avatar in terms of demographics, for a company that is location, size, industry and so on. ⁣ ⁣ A cold lead is a decision maker who is not really aware of what they are seeking in terms of a solution but they have a defined problem. ⁣ ⁣ They may not even realise that there’s a solution out there that will help them but they know they have a problem and it is painful. ⁣ ⁣ You must speak [or write copy] to your cold leads in terms of their pressing challenge and pains and crystalise this into a specific need. ⁣ ⁣ This will engage them to find out more and begin to see how not only there might be a solution to this problem that fulfils a desire, but also how your solution can bridge that gap. ⁣ ⁣ The best thing is: The cold market is usually the largest. 𝐈𝐟 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐦, 𝐭𝐡𝐚𝐭’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐛𝐫𝐞𝐚𝐤 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐁𝐈𝐆 𝐬𝐚𝐥𝐞𝐬. ⁣ ⁣ Of course it’s important to nurture leads at every stage of your funnel - hot, warm and cold leads however it’s cold outreach that taps into the BLUE OCEAN of big sales. ⁣ ⁣ Filling your pipeline with leads who: ⁣


  • have a painful problem you can solve, ⁣

  • are aware there is a solution out there that can help them, ⁣

  • are aware that your solution can create their desired results, ⁣

  • trust that your solution will get them results in a defined time frame ⁣

This is the secret sauce to filling your calendar with high ticket business clients!! ⁣ ⁣ If you want a strategy to reach out to cold leads and bring them into your pipeline get in touch. ⁣ ⁣ 𝐓𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐛𝐢𝐠 𝐬𝐚𝐥𝐞𝐬 𝐚𝐰𝐚𝐢𝐭𝐬 𝐲𝐨𝐮. ⁣



The Secret To Big Sales
The Secret To Big Sales

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