Why LinkedIn Is Great If You Don't Like To Sell
Updated: Sep 21, 2022
If you're an expert, author, consultant or service provider you probably hate sales.
Hate cold calling.
Hate pitching yourself.
Unless you’re an extrovert, it does not sit well with you to spruik about your services, showing your face on every social platform.
You’re not like the gurus who seem to shout or boast or talk quickly, hyping up an audience.
It’s far better to just have a conversation with a prospect and talk intelligently to them about their business challenges.
Given this opportunity you could close 60% or more of your conversations into business - is that right?
Well never fear.
If you don’t like sales then using LinkedIn for lead generation is just for you.
The reason I say this is because B2B sales and indeed any high ticket sales is about relevance and distinction.
By this I mean it’s less about perceived fame, followers or popularity. It’s less about hyper confidence, positivity, and fast-talking.
Intelligent, busy people and companies looking for a solution want to speak to an expert who creates results for businesses like them.
92% of b2b prospects will speak to someone they perceive to have authority and thought leadership in their sector.
60% of the buying decision is done before the first meeting as prospects will look for a solution that is trusted and reputable.
So if you hate sales, how do you raise your authority, thought leadership, trust and reputation in the market?
LinkedIn is the platform for B2B networking and lead generation because of the sheer volume of business decision-makers accessible via basic search functions.
The first step is to grow your network.
Just adding the right people to your network alone is a great step towards growing your reach.
The second step is to share value.
By this, I mean sharing insights into the problems your network faces that you uniquely solve.
Show how you address these problems with your distinct solution.
No hype, no bragging. Simply take the time to show your relevance to the network you are building.
People have problems that need solving. Think of it as your obligation to help them find the best solution for them.
The third step is to give direct invitations to your network to engage with you.
Invite them to a free masterclass, roundtable, or 1to1 consultation.
And I mean invite them via a direct message that they cannot miss.
Don’t wait for them to reach out to you but give them the opportunity to engage with you directly.
A direct invitation to a more specific piece of value can deepen a relationship and give you valuable information about your prospect and even whether they would be a good client for you or not.
These three simple steps entail little in the way of what you might cringe about with selling - cold calling, pitching, larger-than-life presentations, and motivational speaking.
Instead, grow your network, add value, give direct invitations to engage.
These three steps are responsible for hundreds of thousands of dollars of business won on LinkedIn every day.
If you would like to build a high ticket lead generation system using LinkedIn then my 12-week program might be just for you.
We work closely together to build a predictable system for finding, engaging with, and converting b2b prospects for your business using LinkedIn and cold email.
All in a non-salesy and non-pitchy manner.
We start by identifying your ideal client and the key decision-makers so we can fill up your network with the right people.
Next, we craft your content and value messages in such a way as to build your relevance and distinction in the market.
Third, we create an engaging invitation via direct message to your leads that creates a personal relationship within which you can begin to understand their true needs and desires and move them towards a business relationship.
All this is completed with tools and trackers and systems to ensure follow-up, record keeping and KPIs are consistent and will work for you consistently for months and years to come.
This system works best for high ticket b2b consultants and service providers with an existing offer of $5k or more who are successfully selling their service via other means such as word of mouth, referrals, SEO, paid ads or more and do not have a strong LinkedIn or cold email outbound strategy in place.
With this system, the right persons could predictably book 5-10 new leads per week and cultivate several new serious business proposals each month adding hundreds of thousands of dollars to their pipeline each month.
If you would like to develop a strong LinkedIn strategy simply reply below and we can have a conversation.