Jab, Jab, Jab, Right Hook

Gary V has a book titled “Jab, Jab, Jab, Right Hook”

The premise of which is to give your audience and community so much value, that when you ask for a sale, people will actually feel guilty for not supporting you, because you've helped them so much.

That's what the title means – give, give, give, and then ask.

Jabs are the value you provide your customers with the content you put out, and the good things you do to convey your appreciation.

And the right hook is the ask: it’s when you go in for the sale, ask for a like or subscribe, and ask for a donation.

Putting out great content, whatever your jab is, doesn't entitle you to land the right hook.

It just allows you to have the audacity to ask.

The key to being a strong entrepreneur or executive is to understand that patience is extremely important.

Sometimes the right hook doesn’t land,

Don’t jab for three months and panic.

To land the right hook, you need to understand your audience really well.

And that’s what jabs are for; for getting the information you need to understand your consumer.

Sharing content and providing value helps you explore the pain points of your target audience which in turn sharpens your messaging, targeting, and ultimately your solution [which is worth a lot of money]

Don’t be afraid of giving away free value to your audience because of the principle of jab, jab, jab, right hook.

Your audience will need your complete solution and the accountability and guidance that you provide in delivering it.

Moreover, by offering so much free value you have earned the right to give the right hook.

If you’ve provided value, given them great content, and do everything you can to make the journey as smooth as possible, I can promise you you have that much better of a chance of making the sale and getting that customer.

Jab, Jab, Jab, Right Hook | Jen Bishop consulting best lead generation agency

Filling Up Your New Business Pipeline With Leads Using LinkedIn

There are several key steps required to use LinkedIn effectively and efficiently to fill up your pipeline with conversations and proposals:

Check the video of these steps on YouTube here.

Step One: Optimise our profile so that within 60 seconds people can quickly assess our relevance and authority worth connecting with and engaging in a conversation.

Step Two: Target the right people so are filling our network with quality leads who are ready to buy

Step Three: Craft the right outreach message to connect with and welcome new leads so that we can secure the first conversation of a relationship that can turn into new business.

Note - this does NOT entail cold pitching.

Step Four: Share the right content on LinkedIn to raise our authority, relevancy, and distinctiveness to our network and improve awareness and trust.

Step Five: Make direct offers of value up front in such a way that the barrier to entry is low [it's free] but the prospect receives immediate help solving a painful problem. This opens the door for a deeper conversation about how your services can solve the problem for the company.

I have filmed a 20 min training on exactly how you can follow these steps to fill up your pipeline with new business every month.

Check out the video training here on YouTube.

Filling Up Your New Business Pipeline With Leads Using LinkedIn | Jen Bishop consulting best lead generation agency

How To Improve The Deliverability of Your Cold Email

Google regularly updates its settings which means email deliverability and the open and reply rates of many campaigns are affected.

My team is always researching the updates and how other cold email providers are handling these changes.

If you are sending cold emails with any frequency here are some tips to help you out:

1) Sign up for 10-15 newsletters. Making sure you are receiving emails as well as sending them, increases your domain authority and helps in maintaining the email warmup. Once you sign up for newsletters, you will also have to manually verify them inside your email.

2) If you have a new email, gradually increase the sending limits, starting from 6 a week and gradually increasing by 5-8/ day (every week). Please try keeping the sending limits to less than 50 at all times (even when the inbox is warmed up or the account is old). Each google workspace only hosts one domain but on each, you can have 2-3 email inboxes.

3) Please set up your - DKIM, SPF, and DMARC. It is very important. If you bought domains from google, you just need to set up DMARC. If you need help with this process just comment below and reply to this message and we can help you out.

4) If you are thinking of using Zoho or Outlook emails, we tried both, and we can tell they are not worth it. These senders increase the chances of landing in spam and have poor deliverability. Starting a new domain in outlook is a messy process. Google Workspace is by far the best.

5) Small things matter, like you, should have a profile picture on your emails, and include as few links in the email body as possible. Do not include videos and pictures in the first email, nor attachments unless there is a reply.

6) Please validate your emails before sending them. There are many email validation tools. We use Neverbounce and recommend sending to only those whose email deliverability is 100%. A free validation tool is https://tools.emailhippo.com/

6) Have random daily sending limits if possible. Someday 30, someday 36, keep that variability.

8) Personalize your emails as much as possible, including adding company names, job titles, etc. in the email.

9) Avoid Spam words, which google is most likely to send in spam folders. You can use a tool such as https://mailmeteor.com/spam-checker to check your email copy.

10) Try sending manually if possible to see if this improves campaign results. Manual sending limits the ability to check open rates however if you include links in your second and third emails such as Bit.ly or Loom links, the click rates can be tracked helping you monitor your campaign success. Of course, positive reply rates are a good success metric as well.

11) Test your email subject line and email body copy for improved results.

If you would like help with your email campaigns or would like to outsource your cold email marketing altogether we now offer a fully done-for-you service.

This includes data research, data validation, warming up new inboxes, composing email campaigns, sending and replying to emails, ensuring deliverability, and booking calls into your diary.

Please simply comment below to discuss how we could help you start booking 5-40 monthly appointments using cold email.

Jen Bishop consulting and lead generation agency london UK