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Sales = Hospitality

We can feel that sales is UNTASTEFUL


It’s ASKING for people’s time, money, and attention


Sales is PUSHING for business.


Sales entails INVADING someone's space.


I used to think so, too, until I followed a guy online who gave great advice about growing a business.


I digested everything he taught about creating a great offer, scaling the business and operations, charging higher fees, etc.


He created so much value that I paid him several thousand dollars to learn from him. I joined his online community and followed all his social channels.

Then one day, he said he was closing down his offer to focus on building software.


I felt abandoned.


He was doing me a disservice by shutting down his offer because we would lack his input and support.


It was the first time I realized that sales was a service and solving people’s problems is indeed making the world a better place.


I wanted to become a business owner that people would MISS if I were not there to solve their problems.


There are several correlations between sales and hospitality, and here are just a few:


HOSPITALITY = Caring for people in need


The words hospital and hospitality come from the same root word.


People will willingly pay a doctor for healing and thank the doctor warmly for the service.


Both sales and hospitality are concerned with caring for those who suffer and solving painful and tangible problems for people and businesses.


Focus on genuinely fixing broken and painful problems; people will seek you out and pay you with gratitude.


HOSPITALITY =  providing nurture and nourishment.


If we see ourselves as serving those in need, our insights and advice can be like food and drink to our ideal client.


Shifting your mindset to providing hospitality and nourishment to our audience is a gamechanger.


We should continue to provide value in education, information, advice, tips, insight, and learning to keep them strong, growing, and confident of their future.


This value should be like refreshments, food, and drink, helping our prospects grow in their confidence and strength.


HOSPITALITY  = inviting people to connect, building community.


Good hospitality doesn’t require other people to ask for help; instead it entails offering help and being welcoming.


We can feel icky about pitching or prompting people to like, follow, subscribe, sign up or book a call.


However, instead of waiting for people to ask for help, we can offer ways for them to find value, support and community and grow their business.


We should continually invite prospects to connect and access more value, guiding them through the complex growth process and making it as easy and comfortable as possible to access support.


As you can see, ultimately, our goal as business owners is to become the person others feel abandoned by if you were NOT selling our service to them.


Make your sales as good as hospitality, and your business will thrive. 



Sales = Hospitality | Jen Bishop Consulting best lead generation agency in London UK

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