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  • jen0262

Do you need a funnel, landing page, or website to land clients?


Or cookies or click-tracking to retarget visitors with paid ads?


Or an email follow-up sequence and lead magnet?


Let's be frank; there are so many tech-based solutions for lead gen that it hurts the brain.

Each one works well for good reasons.


In my experience, B2B lead generation for high-ticket clients requires only the most uncomplicated organic funnels.


LinkedIn profile >> connection and outreach message >> call booking >> sale.

Or

Email outreach message >> call booking >> sale.


Of course, capturing emails for follow-up if you have an email newsletter is a great addition.


Of course, good blog, video, and published content to nurture leads is a great addition.


Of course, a good website with clear content, testimonials, and thought leadership is a great addition.


But they’re not ESSENTIAL.


What is essential for B2B lead generation is:

  1. An attractive offer framed and worded to speak to a specific target audience.

  2. An outreach message with an offer of value that makes sense to their current situation.

  3. A call in which you deliver value that creates a warm relationship and establishes whether your prospect is a good fit for your services.

  4. An offer of help made to a willing prospect and a sale.


No technology is required except an optimized LinkedIn page or a warmed-up email inbox [or both].


If you’re struggling to get B2B leads and agonizing over your tech stack, funnel paid ads or landing pages.


And if you’d like a simple and lean organic outreach funnel to engage your ideal client with regularity.


Then comment below, and we can have a quick 15 min chat about your organic strategy.



The Simplest Organic Funnel | Jen Bishop consulting best lead generation agency and marketing lead generation
The Simplest Organic Funnel | Jen Bishop consulting best lead generation agency and marketing lead generation

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  • jen0262

It’s pretty common to wish to buy a lottery ticket.


Even if you don’t buy tickets, it’s easy to daydream of being the lucky one by chance.


However, a brief examination of the odds of winning makes it clear it’s a vain hope.


Odds 1: 14 million is a pretty poor investment of time and money.


Want to reflect on what winning the lotto looks like?


Consider the lottery in one sperm and one egg connecting out of millions, creating you.


Consider the genetic lottery that you have good health, working senses, limbs, and an average or above IQ.


Consider the historical and geographical lottery that you’re born at a time when humans have greater health care, education, and freedoms than in generations past.


And the lottery of being born into a developed country at a time when the internet connects us all globally.


Add to this the lottery of having a loving family, teachers who encouraged you, a peaceful country to live in, and so forth.


The chances of business success at worst are about 20%.


Over time, wealth can be learned, earned, built, and reproduced with intelligent applications.


You don’t want to win the lottery.


You have already won it.


Now it’s time to apply what you have won.



Want To Win the Lottery?  | Jen Bishop consulting and lead generation agency london
Want To Win the Lottery? | Jen Bishop consulting and lead generation agency london

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Check out this video sharing how Tim was able to re-target high-ticket decision-makers using LinkedIn to land over 30 new clients in just two months.


Tim runs paid ads to his high ticket offer and captures names and email addresses. He then retargeted these same decision-makers with our help using LinkedIn.


Since these leads have already expressed interest in his offer and are warm leads, we achieved a higher-than-normal connection rate, reply rate, and call booking rate.

This principle would be the same for Tim if he had already established a list of newsletter subscribers or a CRM of previously engaged contacts.


Running campaigns on LinkedIn to warm and hot leads can reap huge rewards for high-ticket offers.

If you want to find out how cost-effective it is to pick up more deals through your paid ad programs, send me a direct message or comment below, and I can share more.


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