Who else finds business good therapy?

• You have to take on risks in order to grow

• you have to grow new skills and new mental maps to understand business, finance, and sales

• you have to think creatively in order to problem solve for others

• you have to deal with your own fears that make you shrink away from rejection,

• you have to lean into negotiation and speak up when you feel like avoiding conflict

• you have to show up with confidence when you don't feel confident

• You have to accept criticism when it’s right and apologize; put aside criticism when it’s wrong

• You have to boldly ask for the sale

• You have to rigorously organize, record-keep, track and measure even if you don’t like the minor details

• you have to discipline urges to be distracted or jump to a new shiny idea

• you have to focus and work when you don’t feel motivated

• you have to respond to others' doubts and questions on sales calls with agility,

• you have to accept smokescreens, ghosting, and lack of communication from prospects with equanimity

• you have to constantly seek to understand others and your own blind spots

• you have to sacrifice the short-term pain for the long-term gain

• you have to keep trying even when it feels like things are failing

The list is endless. What else have you learned from running a business?

Who else finds business good therapy? Jen Bishop consulting best lead generation agency and marketing strategy social media London UK

How Thorfinn Won 3 High Ticket Clients and Filled Up His Pipeline

Check out this video interview with Thorfinn Armstrong, a UK-based consultant that helps companies understand and claim tax rebates for their research and development [RnD] work.

Thorfinn shares how his outreach process was largely manual and unstructured and required a huge amount of work and effort.

However, after working with us, he was able to close 3 high ticket clients in 3 months and fill his pipeline with conversations that will yield results in months to come.

Check out the full interview here: https://www.jenbishopconsulting.com/casestudies

How Thorfinn Won 3 High Ticket Clients and Filled Up His Pipeline

Content That Sells

Every business owner’s dream is to have calls booked in their calendar with leads who are fully qualified.

Business owners ask us if we can generate for them 10 calls a week with lead generation ready to buy now.

Ready for a product demo or sales calls on the first conversation.

Pre-sold, and hot to sign up.

Who wants to have conversations with leads who might not understand the offer?

Or have no money to spend?

The Marketing Rule of 7 [developed in the 1930s] states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service.

7 times!!

This means that cold outreach is simply top of the funnel

The prospect will need another 6 touch points before they are likely to buy.

Sure, some leads will buy more quickly

And other leads more slowly.

However, the difference between a sales-ready lead and others comes down to the content you share between the first touch point and the last.

ONE PIECE of quality content I recommend all business owners have is a good video or text sales letter.

A video or text sales letter contains the following ingredients:

1. A strongly stated outcome with concrete business benefits for the right prospect

2. Specific qualifying factors of the type of person or business that will gain these results. These factors go beyond the normal niche definitions of industry, size, revenue, and location but spell out in detail other limiting factors such as what the prospect is currently doing to solve the problem which means they are most likely to get guaranteed results with your program.

3. An outline of your method in 3-5 steps, containing examples of how each step builds to the final guaranteed goal.

4. A restatement of your guarantee to the right person or business and how long it will take them to get results with you.

5. A call to action and how an interested prospect can get in touch with you.

If you would like help to create, not only a consistent outbound organic marketing lead generation system across LinkedIn and cold email,

But also to articulate your offer into quality content that moves prospects down the funnel to become sales-qualified marketing lead generation Content That Sells.

Then simply reply to this message and we can set up a conversation.

Content That Sells