Who Is Your Ideal Client

Getting hyper-specific about your ideal client is not easy

But it is super important if you want to sell your consulting offer like hotcakes!

Why so?

Because

• if prospects can see that you have worked with their type before ….

• If they can taste the results you achieve for clients just like them...

• If they perceive that this process is contained within a certain time frame …

• And if they can track results predictably over a few steps or milestones ...

• If they can see what these milestones are and what these entail at a high level …

• If they can see themselves walking that road and getting those results,

Then they begin to feel that you have a highly tailored offer just for them…..

Even if in fact your offer helps hundreds or thousands of other people….

The specifications of your offer make them feel like you GET them …

People want to work with experts who have done it before and have the shirt to prove it.

Who would you rather have to consult you on the strange lump on your leg?

A world-class specialist in leg lumps or the GP or nurse in the emergency department?

The specialist right!??

Why?!

Because you know they are best to give you the diagnosis you need.

Even if they cost more, you want the results more than you care about the price.

If you are very specific about whom you help and how it’s easier for them to justify an investment of money and or time with you

If prospects are unclear about any of these, you will get replies such as ‘let me think about it or ‘let me get back to you.’

• You might think your market does not have the budget right now

• Or you might seek more leads or try paid ads or SEO instead

But simply getting CRYSTAL clear on whom you help and HOW you help them

And using this in your messaging and content strategy will radically shift the responses you get.

If you want help identifying your ideal client then comment below and we can set up a chat.

Who Is Your Ideal Client | Jen Bishop consulting best lead generation agency

Greg Won $140k Using LinkedIn and Cold Email

Greg Cowan of Nawoc Advisors started his business during the pandemic.

Like many consultants, he relied on his network, word of mouth, and meeting people to bring in new business clients.

This resulted in a very slow new business development process.

Fast forward to 2022, Greg started working with us on LinkedIn and email outreach and has his biggest pipeline in over 20 years of business.

Recently Greg closed two deals worth $70k each, a total of $140k of new business from cold outreach alone.

This is on top of now having a larger LinkedIn network, a pipeline of 20+ potential clients, and a busier schedule than ever.

He has to hire soon to handle the growth.

If you would like to fill your pipeline with leads like Greg, then reach out, send me a message and we can discuss your growth strategy.

Greg Won $140k Using LinkedIn and Cold Email

Sell The Beach

A very common mistake that experts and business owners make when selling their product or service is to sell their product or service.

It sounds counterintuitive, right?

Because if you have a great product or service, why not offer it to the market?

However, if you examine closely products such as travel insurance or airline tickets - take a look at what they are selling.

You do not see the insurance companies talking about the type of policy they have, the price or terms, etc.

Nor do we see airline companies talking about the size or width of their seats, the types of seatbelts or cabin luggage they provide.

Travel insurance and airline companies alike - SELL THE BEACH.

They sell the destination, they sell the dreams of their clientele to go far abroad and visit exotic locations.

Their pictures are of Eifel Towers, shopping in New York, climbing mountains in South America, or yes, sitting on a beach with a cocktail in your hand.

Their product or service is simply a means to the desired end.

The desired end is escape, relaxation, vacation, and exotic shores.

When we consider selling our SaaS or consulting service, we need to think deeply about the desired end of our client.

What do they dream about and visualize?

What is their destination and how does our product or service get them there?

If you start to sell the beach, instead of the airplane ticket, you will start to get a lot more interested clients signing up to talk to you to find out how to get there.

Sell The Beach | Jen Bishop consulting and lead generation agency london