Learning to be good at sales is not simply about learning a call framework or sales script.
It's not about getting good at objection handling, or close techniques.
Sales is crafting your offer in an appealing way to communicate your product or service.
Sales is crafting all your content and copy, sales letters, and videos to explain your offer.
Sales is crafting your outreach messages and follow-up messages which invite prospects to engage with your offer.
Sales is nurturing your community both paid and unpaid.
Sales is setting appointments and qualifying leads to make sure they're a good fit for your offer.
Sales is conducting a sales call or chatting in Messenger and closing the deal with the right prospect.
Sales is ALSO delivering your service and creating great results.
Sales is creating delighted customers who want to refer you to others
Sales is creating great results for your clients so they buy again at a higher tier.
Sales is an end-to-end process and every step builds on the previous.
If you don't have a great offer >> you don't have a great copy >> you don't get qualified leads >> you struggle to close calls >> you struggle to create great results, and >> you struggle to get recurring clients.
Sales is not a part of your business.
Sales IS your business.
