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Offers that truly resonate with your market, generate interest in your service, and sell smoothly are not easily created.


Check out this short offer training here.


It takes time to refine your offer so that it truly cuts through the noise and creates clients for your business consistently.


Offers that sell contain a few key ingredients.


First they are directed to a very defined group of people.


Not just an industry like accountants or lawyers,


But a specific group of people with a common pain point, a common starting point and common limiting factors that define them as your ideal client.


For example accountants with 5-20 staff which currently are generating less than $50k per month in revenue and generates clients largely via referral and word of mouth and who want to add another $50k monthly recurring revenue in the next 12 months.


Once you have a defined group of people with a defined start point, your offer can be built to solve their pain point and deliver maximum value.


Second, offers speak to a desired outcome and endpoint.


If we take our accountant example further, we can offer to help them generate $50k MRR over the next 12 months.


Note we are not sharing how we do this.


Our method doesn’t matter. What matters is that we can speak to a defined endpoint and outcome.


Because we have become super defined about our ideal client and their start point, we are able to state with more certainty the consistent desired results we can generate.


An offer that is crystal clear with proven results becomes easy to share and easy to respond to.


Third, truly amazing offers, remove any objections or friction so that our ideal client will feel stupid to say not.


This can include giving a guarantee of money back if the desired outcome is not achieved.


Or it can include unique mechanisms that remove time consuming or labour intensive investments.


An example can be your proprietary method, automation software, or outsourcing, delegating and systemising elements of their business.


All in all, if your offer creates a PROVEN DESIRED RESULT in the FASTEST and EASIEST manner, you have the ingredients of a super offer that sells.


To check out more about how to craft your offer that sells check out this short training.





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One of the most critical and foundational parts of using LinkedIn is optimising your profile. Check out what I mean here. You have between 5-20 seconds to leave an impression with a stranger that you are someone of value and relevance. If your LinkedIn profile not optimised, you are missing valuable opportunities to land conversations and deals. Turning your LinkedIn profile into a sales landing page means you don’t even need a website to grow your business. Check out this short training on how you can start filling your pipeline with 5-fig and 6-fig deals simply by making some tweaks to your LinkedIn profile. Watch the training here. To find out more about how you can be generating regular $10k to $100k deals using LinkedIn and cold email, comment below, and we can set up a chat.




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David Graham, sales trainer and founder of The Customer Experience, was stuck relying on a sizeable associate partner, which would take a chunk of every client fee.

David started working with me when he was ready to generate more clients and take on more creative projects of his own.


Check out David's story here.


We worked on optimising his LinkedIn outreach, tapping into his already existing network, sharpening his message, and putting the systems and processes in place to generate new leads regularly.


Since December 2021, David has been able to land three large 5-figure contracts of which he can keep 100% of the revenue for himself.


He is in a position to gradually reduce his reliance on any associate or referred work and scale some of these contracts into multi-year 6 -figure deals.


See the full interview here.


To find out more about how you can leverage LinkedIn and cold email to generate more $10k - $100k contracts regularly, comment below, and we can set up a short chat.




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