The Simple Organic Funnel

Are Organic funnels and websites the secret to high ticket sales?

Or cookies or click-tracking?

Should you be retargeting visitors to your website or prospects with Google or Facebook ads?

Worried that your funnel and landing pages are not fully optimized?

Concerned that your calendar and email options are using different operating systems?

Most of all, do you worry that not having any of these means you can’t get clients?

There are so many tech-based solutions for lead gen that it hurts the brain.

Every guru and consultant will tell you something different.

Each one works well for good reasons.

In my experience, B2B lead generation for high-ticket clients requires only the simplest of organic funnels.

LinkedIn profile —> connection and outreach message —---> call booking —----> sale.

Or

Email outreach message —--> call booking —--> sale.

Of course, capturing emails for follow-up if you have an email newsletter is a great addition.

Of course, a good VSL to send in advance of calls or after calls is a great addition.

Of course, a good website with clear content, testimonials, and additional information is a great addition.

Of course, any of the above tech solutions are a great addition.

But they’re not ESSENTIAL.

What is essential for B2B lead generation is an attractive offer framed and worded to speak to a specific target audience.

Next, an outreach offer to a cold lead with an offer of value that makes sense to their current situation.

Then, a call to deliver value that creates a warm relationship and establishes the prospect as a good fit.

Finally an offer of help and a sale.

No technology is required except an optimized LinkedIn page or a warmed-up email inbox [or both].

If you’re struggling to get B2B leads and agonising over your tech stack, funnel, paid ads or landing pages.

And if you’d like a simple and lean organic outreach funnel to engage your ideal client with regularity.

Then simply message me and we can have a quick 15 min chat about your organic strategy.

The Simple Organic Funnel | Jen Bishop lead generation consultant

Think Investment Not Cost

Using the word “investment” to discuss the price of your services can revolutionize the way you land clients

The reason there are so many price objections in sales - whether it’s for $500 or $5,000 or $50,000 or more is that people weigh the cost in terms of what they can lose.

Can they lose this $5k if your program doesn’t help them?

Is that a realistic amount of money they can risk never seeing again after 3 months in your program?

The cost of gambling in the casino can be thousands out of pocket.

The cost of a holiday is $2k plus spending money.

The cost of a meal out is $500+.

We factor in COSTS when we think about luxuries, treats, and expendables.

However, INVESTMENTS are things that we use to create money and recoup any capital outlay.

Investments are carefully considered, data-driven decisions toward growth.

Debt can be an investment such as taking a student or business loan or a mortgage.

If the numbers add up the decision is a natural next step.

As such, when explaining your services, it’s critical to not only use the WORD investment but to lay out your process and results in such a clear way that an investment decision is natural and easy.

The clearer you are about who you help and what your process entails,

And the steps people take to solve their problem,

And the predictable nature of these outcomes,

The more you inspire trust in the investment.

People can consider payment on a credit card [or loan from a family friend] to INVEST in your program

If they believe the results are inevitable.

People can find the money for an investment

If it’s a cost, they might save and budget and be cautious of spending

Think INVESTMENTS when communicating your offer, not a price or a cost.

Think Investment Not Cost | Jen Bishop consulting digital marketing agency in London UK

Are You A Successful Business Owner?

If you want to ask yourself whether you’re a successful business person, ask:

“Do I solve problems for people and businesses and get paid more money than it costs me to operate?”

Not, “Am I making more money than other business owners?” or “Am I building multiple streams of income?” or “Do I have an impressive annual turnover metric?”

Many business owners can boast of 7-fig or 8-fig turnover but spend as much as they earn [if not more] to keep the machinery running.

Just like writers must ask themselves daily “Am I writing?” instead of “Am I published?” or artists should ask “Am I creating” instead of “Am I celebrated and known?”

So too, being a successful business person is simple.

Solve problems [by providing products and services] as efficiently as possible.

Get paid in such a way that you can do solve more problems and help more people.

Are You A Successful Business Owner? | lead generation agency london