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The Three Sentence Email

Three Sentence Email


When we’re cold emailing, we don’t have the luxury of sending them this entire story.

We have to be short, get to the point, and start a conversation.

Ask yourself:

“How can I sell my product in only 3 sentences?”

You just have to answer these 3 questions…

  • How did I find you? [Why?]

  • How can I help you? [Offer]

  • Would you like to talk more about it? [Call to action].

If you can find an effective way to answer all three of those questions, then you will have a winning cold email campaign on your hands.


Example Email #1:


Hello NAME,

As a business owner you do not want to leave money on the table, and when facing the rising costs of ads, you want to lower the cost to acquire a new client.

We help companies spending more than $6k+ each month on ads, to retarget leads with highly personalized conversations, helping you to book more calls and land more $10k, $100k and $1m deals [without requiring any more time or effort from you or your team].

Would a short strategy session be of interest to discuss how you can 2x - 10x your return on ad spend [ROAS]?

Kind regards,

*Keep it short and sweet, and value laden, with solutions and outcomes focused on them, their goals and their desires.


The Three Sentence Email | Jen Bishop consulting best lead generation agency in London UK
The Three Sentence Email | Jen Bishop consulting best lead generation




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