There Is A Fortune In The Follow Up
So many people have a network that they need to be using.
You might have hundreds or even thousands of LinkedIn connections you have yet to message since first adding them.
You might have a database of old leads, calls you have conducted, ex-clients, and people who said yes and then pulled out for one reason or another.
Even people who once said no - are contacts you can follow up with.
Have you messaged everyone in your LinkedIn network recently, asking how they are doing?
Have you personally connected with your email list recently, or do you send a blast newsletter weekly or monthly?
Lead generation is about building your network, but it’s also about following up with leads and connections in your CURRENT network.
Can you offer them new and updated value?
Do they have a new and pressing problem?
Since you last spoke, do you have a new, innovative solution or offer?
Have you asked every ex-client for a referral or a recommendation?
Follow up follow up follow up.